Google Ads for Moving Companies: Proven Guide & Tips
36
Moving Companies
We have helped 36 moving businesses
in the US to grow their company.
in the US to grow their company.
95%
Client Retention
Our clients stay with us
after 12 months of working together.
after 12 months of working together.
32,880+
Moving Jobs
In the last three years, we have generated
new moving jobs for our clients.
Google Ads For Moving Companies
Instead of waiting for your website to rank organically, paid ads allow you to show up at the top of search results instantly, often above the map pack and organic listings.
What Are Google Ads?
Google Ads are paid advertising platform that helps businesses like yours get in front of potential customers across multiple channels. They can be text-based Search Ads that appear when someone actively searches for services like “ local mover “, as well as Display Ads, that appear on websites, apps, and YouTube, helping you stay visible even when people aren’t actively searching.
Google Ads For Moving Business
If you run a moving company, you are competing in a local and highly competitive market. When it comes to generating high-quality leads, Google Ads is one of the most effective tools there is. By targeting people who are actively searching for moving services, you can position your company at the top of Google search results, at the right time when customers need your service.
With Google Ads, you can target by location, service type, device or even time of day. And the best thing about Google Ads is that you only pay when someone clicks on your ad, so you know your budget goes toward real engagement. Quality ads campaign will put you above your competitors and book more moving jobs, especially during peak season.
Proven Results. Happy Clients.
With highly targeted Google Ads campaigns, we’ve helped moving companies dominate their local markets, lower their cost per lead, and stay fully booked, even in slow seasons.
Types Of Google Ads For Movers
There are Local Service, Search, Display, YouTube, and Performance Max ads, but for moving companies, Local Service, Search, and Performance Max perform best.
Local Service Ads
Search Ads
Performance Max Ads
Local Service Ads appear at the very top of Google search results, giving your moving company premium visibility when people are actively searching. These ads operate on a pay-per-lead model, meaning you only pay for qualified leads, typically in the form of phone calls. They’re beginner-friendly and easy to use, making them ideal for businesses new to online advertising. However, the verification and approval process can be complicated, leads can be expensive, and there are limited customization options compared to standard Google Ads.
Search Ads use a pay-per-click (PPC) model and appear right after Local Service Ads but before the organic SEO results. They’re designed to drive both website visits and phone calls, making them a versatile option for moving companies. Getting started is easy, with a quick verification process, and leads can be cost-effective when campaigns are managed correctly. However, without proper expertise, results can suffer. Search Ads offer a wide range of placement options, but to get the most out of them, a strategic and well-managed approach is essential.
Performance Max Ads run on a pay-per-click model and appear across Google’s entire network, including websites, YouTube, and search. They focus on generating website leads and calls and are easy to verify, set up, and manage. While leads are generally cheaper, their quality can be lower compared to other campaigns. These ads work best when combined with a good search campaign. Once Google learns from conversions that booked jobs, Performance Max can then scale your reach by generating more similar leads.
Pay Per Lead
Pay Per Click
Pay Per Click
Appears at the top of Google search
Shows after GLSA and before SEO results
Shows on websites, Google, YouTube
Mostly Focus on Calls
Focus on website leads and calls
Focus on website leads and calls
Complicated verification and approval
Easy to verify and get started
Easy to verify and get started
Leads can be expensive
Leads are cheaper with the right strategy
Leads are cheaper, but often lower quality
Beginner-friendly and easy to use
Hard to manage without expertise
Simple to set up and manage
You only pay for qualified leads
Poor results if not handled properly
Poor results without a search campaign
Limited customization options
Many placement options for your ads
Limited customization options
Why Google Ads Is Key for Moving Growth?
Local Targeting
Focus spend where you actually work: by city, ZIP code and service radius. No wasted budget on miles you don’t cover.
scalable
Start small and increase your budget over time. As your budget increases, ads will start bringing more and more jobs each month.
Instant results
Flexible Budgeting
Trackable
Turn campaigns on and show up in search the same day. Capture leads immediately while SEO builds in the background.
Google Ads are affordable for everyone, whether you have 10$ or 200$ to spend each day, campaigns will bring you results.
Every click, call, and form fill can be measured. Compare ad spend with booked jobs and you will know what’s working.
High Intent
Fast ROI
Brand Awareness
People searching “long distance moving company” are ready to take action. Your ads meet them at the decision point.
See which keywords drive calls and book jobs, then double down. Optimized campaigns can pay for themselves quickly.
Even when users don’t click, repeated exposure builds trust. When they’re ready to book, they’ll recognize your name.
Key Metrics to Track in Your Google Ads
Tracking the right key performance indicators (KPIs) in Google Ads helps you understand what’s working, what needs improvement, and how to maximize your return on investment.
Click-Through Rate (CTR)
CTR shows how often people click your ad after seeing it. A high CTR means you’re targeting the right keywords, matching what people are searching for, and shows you have a quality ad that’s getting attention. A low CTR often means poor keyword targeting, lack of Call To Actions and key benefits, leading to higher costs and fewer results.
Conversion Rate
Your conversion rate shows how many visitors turn into leads. For example, if your website gets 100 visits and 10 people request a quote, your conversion rate is 10%. It can also apply to keywords. Some will have better conversion rate than others. Searches like “how to move” often bring in low quality traffic with low conversion, while high intent keywords like “moving company near me” tend to convert much better.
Cost Per Conversion (CPC / CPA)
This tells you how much you’re paying for each lead or booked move. CPC is cost per click, while CPA is cost per action or acquisition. Tracking these metrics helps you see which campaigns or keywords deliver leads efficiently. If Local Service Ads have a lower cost per lead than Search Ads, shift more budget there. Monitor CPC by keyword, keep the high-performing ones and pause those that drive clicks but don’t convert.
See Our Google Ads Success for Movers
Don’t take our word for it…
See what our numbers are saying!
See what our numbers are saying!
AMS moving and delivery
North Little Rock, Arkansas, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
2
new trucks
37
NEW MONTHLY JOBS
102
NEW LEADS & CALLS
17.5$
LEAD COST
Prime movers
Miami, Florida, US
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search Ads Campaign
GBP Optimization & Management
CRM Management & Tracking
Email & SMS Marketing
Positive Reviews Management
1
new truck
28
NEW MONTHLY JOBS
83
NEW LEADS & CALLS
29.7$
LEAD COST
Coraza Movers
Nort York – Toronto, Ontario, CA
Website Built To Convert Visitors
SEO For Long-Term Lead Growth
Google Search & PMax Ads Campaign
Meta (Facebook & Instagram) Ads
GBP Optimization & Management
CRM Management & Tracking
Voice AI Agent For Inbound Calls
Email & SMS Marketing
Positive Reviews Management
4
new trucks
115
NEW MONTHLY JOBS
578
NEW LEADS & CALLS
20.1$
LEAD COST
Google Ads Success Starts with a High-Converting Website
If your website doesn’t convert visitors into leads, you’re wasting money on Google Ads. A high converting website answers questions and makes it easy for potential customers to take action.
Authentic Photos and Visuals
People want to see who they’re hiring. Real photos of your team, trucks, and past moves build trust and create a personal connection. Stock images can feel generic, while authentic visuals show you’re a real, local company. Show your crew in action, branded vehicles, and happy customers, as it makes a big difference.
Clear Call-to-Action (CTA)
Tell users exactly what to do next. Whether it’s “Call Now,” “Get a Free Quote,” or “Book Your Move Today,” your CTA should be bold, visible, and repeated throughout the site. Use buttons and forms that stand out visually, and make sure the action is quick and easy to complete, with no long forms or confusing steps.
Trust Signals
Visitors need to feel confident that you’re a reliable choice. Showcase Google reviews, video testimonials, star ratings, licenses, affiliations, and years of experience. Include badges or certifications, especially if you’ve earned local or industry recognition. Trust signals reduce hesitation and reassure users that they’re dealing with professionals.
Prominent Benefits Highlighted
Your website should immediately communicate why someone should choose your moving company. Make key benefits stand out: things like “Licensed & Insured,” “Same-Day Booking Available,” or “No Hidden Fees.” Don’t bury your strengths, display them clearly at the top of your site, in bold sections or visual icons that users can’t miss.
Easy to Contact
Make it effortless for visitors to reach you. At the top of your website, provide as many ways to contact you as you possibly can: phone number, mail, social media and a button leading to a short form. Not everyone likes to get in touch through the same channels, so making sure you are covering everything, increases your chances of getting more leads.
Your contact form should be simple, easy to fill out with only a few questions to capture a lead. Once you’ve got it, you will call them and gather the rest of the information you need. Long forms can overwhelm and confuse potential customers, often leading them to abandon the form entirely.
Why We Are Google Ads Experts?
INDUSTRY EXPERTS
Specializing in the moving industry, we know what your customers search for and how to make your business stand out.
RESULTS GUARANTEED
If you don’t get real leads and visible improvements, we’ll work with you until you do. Your success is our goal.
PROVEN STRATEGY
NO HIDDEN FEES
15+ YEARS OF EXPERIENCE
By using tested, data-driven strategies tailored for moving companies, every step is designed to deliver leads and booked moves.
Transparency matters. You’ll know exactly what you’re paying for. No surprise charges, no upsells, and no small print.
With 15+ years in digital marketing, we’ve run thousands of campaigns. You benefit from proven experience from day one.
AFFORDABLE PRICES
NO CONTRACT NEEDED
1 MOVER PER SERVICE AREA
High performance doesn’t have to mean high cost. We offer pricing that works for moving companies of all sizes.
Delivering results is what we believe in. Stay with us because you’re getting value, not because you’re stuck in a contract.
We don’t work with your competitors. When you hire us, we commit to helping you dominate your local market.
Google Ads Success Strategy for Movers & Packers
Here is a complete guide to set up, manage and improve Google Ads campaigns that consistently drive real leads for moving companies.
Google Local Service Ads (Google guarantee)
Google Local Service Ads (GLSA) are a special type of ad that appears at the very top of Google search results, even above regular Search Ads. These ads are designed specifically for service-based businesses like movers, and they operate on a pay-per-lead model. Unlike traditional ads, you only pay when a potential customer contacts you through a verified call or message. GLSAs are also backed by the Google Guarantee, which boosts trust and helps convert more leads into customers by showing users that Google has vetted your business.
Get Google Guarantee Badge
To appear in Google Local Service Ads, you must go through a verification process to earn the Google Guarantee Badge. This badge tells users that your business has been screened by Google and is trustworthy. If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may even reimburse the customer.
Background Check
To qualify for Google Local Service Ads and earn the Google Guarantee badge, your business must pass a background check. This process is handled through trusted third-party partners authorized by Google. They’ll verify key aspects of your business, including your business license, insurance coverage, and even conduct a background check on the business owner or key personnel. The goal is to ensure you meet Google’s safety and reliability standards. This verification builds trust with customers and sets you apart from unverified competitors.
Set Up Google Local Service Ads
Here’s what to focus on during setup:
1. Provide Complete Business Info
As part of the setup process, you’ll need to provide accurate and detailed information about your company. This includes your business name, phone number, and website, as well as your services offered (local moving, long-distance, packing, etc.). You’ll also need to specify your working hours and the geographic areas you serve. This information helps Google match your ad with the right searchers. The more complete and accurate your info is, the better your chances of showing up in front of the right leads.
2. Define Your Service Location
You must clearly define areas your moving company serves. If someone in your chosen service area searches for “movers near me,” your ad becomes eligible to appear. Accurate location targeting ensures your leads are truly local and more likely to convert. Advertising outside your local area often leads to poor results. Those jobs are more expensive to service, and when potential customers see your quote, they usually go with a local, more affordable mover.
3. Set Up a Budget
Google Local Service Ads work on a flexible weekly budget. You choose how much you’re willing to spend per week, and Google provides an estimate of how many leads you can expect based on your area’s demand and competition. You only pay when someone contacts you, not for clicks or impressions. This makes it easy to control your ad spend and adjust it as needed. If your calendar is full, you can lower your budget or pause ads temporarily. If you want more leads, simply increase your weekly cap.
4. Make Sure You Are Getting Reviews
Your Google reviews play a major role in your GLSA performance, as Google tends to show companies that are trustworthy, and regularly get good reviews. Encourage every satisfied customer to leave a review after the job, aiming to receive at least 3-5 new ones every week.
How To Manage GLSA?
To maintain performance and get the best results, you need to regularly manage incoming leads. After each lead, you’ll need to review and mark its quality. Was it a qualified lead (a real potential customer), spam (wrong number or sales call), or not your service? This helps Google improve future lead quality and may qualify you for refunds on wrong leads.
Effective GLSA management keeps your business info up to date, and helps you maintain excellent customer reviews. The faster you respond and the better your ratings, the more often your ads will show. Also, regularly review your budget, service areas, and service categories to stay aligned with your business goals.
Analyze The Results
To understand whether GLSA is paying off, you need to review your performance. Track:
Budget Spent: How much are you spending weekly or monthly?
Leads Received: How many leads are you getting from that spend?
Lead Quality: How many of those leads are turning into real, booked moves?
This kind of analysis gives you a clear picture of your return on investment (ROI). By comparing spend vs. revenue generated, you’ll see exactly how well your Local Service Ads are performing, and where to improve. Have in mind that if Google Local Service Ads aren’t performing as well as you would want them to, it’s better to rearrange budget towards Google search campaign, which we will talk about next.
Google search ads
Google Search Ads are text-based advertisements that appear at the top or bottom of Google’s search results when users type in specific keywords. These ads are part of Google Ads and are labeled as “Sponsored.” They work on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Unlike Google Local Services Ads (GLSA), which are shown above all other listings and focus on verified local service providers, Google Search Ads rely on keyword targeting, ad quality, and bidding strategy to determine placement. While GLSA charges per lead and includes a “Google Guaranteed” badge, Search Ads prioritize broader keyword targeting and charge per click, making them ideal for both local and national campaigns.
Open Account & Get Bonus
To create a new Google Ads account and take advantage of available ad credits, start by visiting https://ads.google.com/home/ and clicking “Choose now” (make sure you’re logged in with a new Google account). Select one of the promotional offers, keeping in mind that you must spend a certain amount (e.g., $500 in 60 days) to receive matching ad credit. When prompted to create a campaign, enter any example website and continue by clicking “Next” and then “Skip.” Choose “Set up an account only” to bypass campaign setup. Confirm your billing country, time zone, and currency, and click “Continue.” On the next screen, ensure the offer matches your earlier selection, then create a new payments profile and set your billing preferences. When asked about personalized guidance, select “No” and submit. After completing payment authorization and organization info, your new Google Ads account will be ready to use.
Keyword Research
Effective keyword research is all about targeting search terms that show clear user intent to hire a service, not just gather information. For moving companies, this means focusing on keywords like “movers near me,” or “long distance moving company,” rather than informational searches like “how to move” or “packing tips.” While guides attract readers, they rarely convert into paying customers. On the other hand, intent-driven keywords indicate that the user is actively looking for help and is ready to book a service. These are the keywords that drive real leads and should be the foundation of any successful Google Ads or SEO campaign.
Set up Google Search Campaign
Setting up a Google Search campaign properly is crucial for getting high-quality leads without wasting your budget. Here’s what to focus on during setup:
1. Choose “Search” Only
When creating your campaign, make sure to select only the Search Network. Google will try to include Display Network and Search Partners by default, turn these off. Display ads are shown on unrelated websites and often lead to accidental or low-quality clicks that don’t convert.
2. Define a Narrow Location
Target only the specific cities, ZIP codes, or neighborhoods where you actually offer your moving services. Don’t let Google target broader areas automatically. A tightly defined service area helps ensure your ads reach people who can actually hire you, not users hundreds of miles away.
3. Set Clear Goals and Ad Schedule
Choose “Leads” as your campaign objective and set an ad schedule that matches your business hours. This ensures you’re spending money when you’re available to answer calls or quote requests.
4. Choose High-Intent Keywords Only
Build your keyword list around phrases with strong buying intent like “moving companies near me,” “local movers,” or “last-minute movers.” Avoid broad or informational keywords like “how to pack for a move.”
5. Write Strong Ad Copy
Make sure your ad stands out by writing key details about your company: your service area, proven benefits, affordable pricing, full licensing and insurance, 5-star Google reviews, 300+ satisfied customers, and video testimonials that build trust. Taking the time to set up your campaign correctly helps you get the most out of your ad budget and ensures your ads are only shown to users who are likely to convert.
6. Assets: Image, Sitelink, Callouts, Snippets
These are additional features you can include in your Google Ads. The more assets you add, the better campaign performance tends to be, since the users are getting more information from the ad.
7. Location & Calls
Providing location and phone number allow for integration with Google Business profile, so your ads can appear on Google Maps. The call feature makes your phone number clickable directly within the ad, making it easy for customers to contact you.
8. Verification to Show Business Name & Logo
In order to show your business name and logo in ads, you must complete the 3-step verification process:
- Business information . This questionnaire is found within the “About Your Business” section of the Google Ads account page. Information you provide here helps Google understand your business and determine its target audience.
- Verify identity . After the first step has been completed, you may access the “Verify Your Identity” section of the verification process. Providing a valid government-issued identification or business registration documents confirms your identity.
- Verify business operations : In this step, Google will require verification of your business details. This includes providing business practices, business model, registration information, relationship with current clients and service types.
9. Budget
Budgets are set on a daily basis. Based on our experience, a minimum of $50 per day is recommended to achieve meaningful results. Lower budget may not provide sufficient CPC (cost per click) to achieve higher ad positions, which can negatively impact your campaign results.
10. Exclude Low Household Income
We recommend excluding audiences with a lower household income, ensuring that ads are shown to users more likely to convert. First, navigate to the “Audiences” section within your campaign or ad group settings and select “Demographics”. Then, choose to exclude specific household income ranges, such as the “Lower 50%” or “Unknown” categories, while increasing bids for higher income brackets.
Negative Keywords List
A negative keywords list is a crucial part of optimizing your Google Search campaign. These are keywords for which you don’t want your ads to show. By adding negative keywords, you can prevent wasted clicks from users who are unlikely to convert into paying customers, saving your budget and improving lead quality. Without a proper negative keyword strategy, your ads may appear for irrelevant or low-value searches that drain your budget without bringing in real business.
1. Competitor Names
Add names of competing moving companies as negative keywords. Customers searching for a specific competitor may call you only to realize they didn’t get who they wanted in the first place, so naturally, they hang up. Needless to say, those kinds of calls don’t book any jobs, and it’s best to avoid them by putting competitor names into negative keywords.
2. Cheap or Budget Keywords
Terms like “cheap movers,” “low cost,” or “free moving help” often attract people who are not your ideal customers. If your services aren’t the cheapest option, these clicks won’t bring you new jobs.
3. Small Moves or One-Item Requests
If you don’t service small jobs like moving one sofa or a few boxes, block keywords like “single item move,” “couch delivery,” or “small move.” These leads are usually not profitable and can clutter your inbox.
4. Out-of-Area Locations
Exclude keywords related to cities, states, or regions you don’t serve. If you’re a local mover in Austin, Texas, you don’t want clicks from people searching for “movers in Dallas” or “Miami moving companies.”
By actively maintaining a negative keywords list and updating it regularly, you’ll improve your ad performance, lower your cost per lead, and attract only the type of customers you actually want.
By actively maintaining a negative keywords list and updating it regularly, you’ll improve your ad performance, lower your cost per lead, and attract only the type of customers you actually want.
Turn Off Recommendations & Optimization score
Google frequently provides automated recommendations intended to suggest improvements to campaign performance. However, there recommendations are using generalized data and may not align with the specific goal of your moving business.
Common suggestions include expanding to broad keywords, increasing your daily budget and enabling Display Networks placements. While there recommendations may increase ad spend, they often do not result in improved ad performance.
Manage To Improve The Results
Once your Google Search campaign is live, the real work begins. Managing and optimizing your campaign is key to improving performance, increasing lead quality, and reducing wasted ad spend. Here are the most important areas to focus on:
1. Monitor Search Terms Regularly
Check the Search Terms Report frequently to see exactly what users typed before clicking your ad. This helps you identify irrelevant keywords to add to your negative list and discover new high-performing terms to include.
2. Adjust Bids Based on Performance
If certain keywords or locations are converting well, consider increasing your bids to show up more often for those searches. For keywords or times that perform poorly, reduce your bids or pause them completely.
3. Improve Ad Copy
Test different headlines and descriptions to see which messages attract the most clicks and conversions. A/B testing ad variations helps you find what resonates best with your audience. Always make sure your ads contain strong CTAs, key benefits, service area, and trust signals.
4. Optimize for Devices and Schedule
If most of your leads come from mobile users, increase your mobile bids. Also, analyze which days and times generate the best results and schedule your ads to run during those peak hours.
5. Keep Your Negative Keywords Updated
As your campaign runs, new irrelevant or low-quality search terms may appear. Continually expand your negative keyword list to filter them out and keep your traffic clean.
Ongoing management and optimization are essential. Even a well-set campaign can underperform if left unchecked, so consistent adjustments are what separate average campaigns from high-performing ones.
Google PERFORMANCE MAX
Google Performance Max campaigns are a type of advertising campaign that automatically shows your ads across all of Google’s platforms, like Search, YouTube, Display, Gmail, and more. Instead of choosing specific keywords, you give Google your goals, images, videos, and text, and their system decides where and how to show your ads to get the best results. It’s designed to simplify campaign management and use Google’s AI to maximize performance.
Get Conversions With Search Campaign First
Before running campaigns like Performance Max, it’s important to first generate consistent conversions through standard Google Search campaigns. Google’s algorithm learns from your conversion data, like phone calls and form submissions, to understand who your ideal customers are. Then it uses that data to find similar people. But if you don’t have real conversions yet, Google has nothing to learn from, and Performance Max will often bring in low-quality leads or irrelevant clicks. That’s why it’s best to start with a focused Search campaign, collect real conversion data, and then expand once Google understands what a good lead looks like for your business.
Set Up Performance Max Campaign
Setting up a Performance Max campaign allows you to run ads across all Google platforms using automation and machine learning. Here’s a step-by-step breakdown of how to do it properly:
1. Start a New Campaign
In your Google Ads account, click on “New Campaign”, then choose a goal like Leads or Sales . After that, select Performance Max as the campaign type.
2. Set Conversion Goals
Make sure you have conversion tracking set up beforehand (phone calls, form submissions). Performance Max heavily relies on this data to optimize results.
3. Define Location and Language
Choose the specific areas where you offer services. Avoid using overly broad locations. Be as precise as possible to ensure quality traffic.
4. Set Budget and Bidding Strategy
Decide your daily budget and choose a bidding strategy like Maximize conversions or Maximize conversion value . You can also set a target CPA (cost per acquisition) once you have enough conversion data. Based on our experience, the minimum budget for this type of campaign is usually between $20 and $30 per day.
5. Add Asset Groups
This is where you provide the creative material: headlines, descriptions, images, logos, and videos. Google will mix and match these assets to create different ad variations across platforms.
6. Add Audience Signals
You can guide Google’s targeting by adding audience signals . These can include website visitors, customer lists, or interest-based groups. This helps speed up the learning process and improve results.
7. Launch and Monitor
After setting everything up, publish the campaign. Let it run for at least 2–3 weeks before making major changes, as Google needs time to optimize. Monitor performance and make adjustments to your assets and audience signals based on real data.
Negative List & Brand Exclusion
When running Google Ads campaigns, especially Performance Max, it’s important to use negative keyword lists and brand exclusions to avoid wasting budget on irrelevant or low-quality traffic. A negative list lets you block certain keywords that you don’t want your ads to show for, such as “cheap movers”, “free moving help”, or cities you don’t serve. This helps filter out users who aren’t a good fit for your service.
Brand exclusion allows you to prevent your ads from appearing when someone searches for specific company names, including your competitors. This is especially useful in Performance Max, where you can’t control keywords directly, but still want to avoid paying for traffic that won’t convert. Together, these tools help protect your budget and keep your campaign focused on high-intent, qualified leads.
Check The Data & Improve
With Performance Max campaigns, it’s essential to regularly check the data and make improvements based on what you see. Since you can’t control keywords directly, you need to rely on performance insights, like which asset groups, audience signals, and locations are driving the most conversions. Look at your conversion data, cost per lead, and which creative elements (headlines, images, videos) are performing best. If certain audience signals or assets aren’t getting results, pause or replace them. Keep refining your inputs to help Google’s algorithm learn what works. Without regular monitoring and adjustments, Performance Max can easily waste budget on low-quality traffic or irrelevant leads.
conversion goals to Track GOOGLE ADS Success
Tracking the right conversion goals is one of the most important, and most overlooked parts of a successful Google Ads strategy. Many businesses make the mistake of letting Google count weak signals as conversions, such as someone simply visiting the contact page. When that happens, Google’s algorithm starts thinking that’s a valuable action and continues optimizing for the wrong goal. This results in wasted budget and low-quality leads. To get real results, you need to clearly define your goals around high-intent actions, like phone calls, contact form submissions, or quote requests.
Google Ads Conversion Goals
Inside your Google Ads account, make sure your primary conversion actions reflect your real business goals. For movers, this usually means setting the goal as phone calls and leads through the website forms. These actions show clear intent to hire your service. Avoid using low-intent goals like time on site or page views, they don’t lead to business and will mislead the algorithm.
CRM
If you’re using a CRM (Customer Relationship Management) system, integrate it with Google Ads so you can track which leads actually turn into paying customers. This helps you go beyond surface-level conversions and understand which campaigns are driving real revenue. By feeding this data back into Google, you can further refine targeting and improve your return on ad spend.
Google Analytics 4
Google Analytics 4 (GA4) is a powerful tool for tracking user behavior across your website. Set up GA4 to measure key events like button clicks, form completions, or quote submissions. Then, import those events into Google Ads as conversion goals. This gives you better insight into what users do before converting and helps Google optimize for the actions that truly matter.
Google Tag Manager
Use Google Tag Manager to set up and manage your conversion tracking without editing the website code directly. With GTM, you can create tags that fire when a user clicks “Call Now,” submits a form, or visits a thank-you page. This ensures that your conversions are accurately tracked and reported back to Google Ads, giving the system the right signals to optimize your campaigns for real business results.
Hear From Movers About Our Google Ads Results
As a top-rated marketing agency for moving companies, we specialize in running high-performing Google Ads campaigns to book more jobs.
Common Google Ads Mistakes Movers Make
TARGETING TOO BROAD
Don’t target entire states. Focus on specific ZIP codes or cities you actually serve to avoid wasting money.
NO CALL-TO-ACTIONS
Always tell people what to do. “Call Now” or “Book Today” boosts clicks and drives more leads.
POOR WEBSITE
NOT TRACKING CONVERSIONS
NO NEGATIVE KEYWORDS
Without authentic photos, CTAs, key benefits, trust signals and contact options, you are missing a chance on generating new leads.
Without tracking calls or forms, you won’t know what’s working. Google needs this data to optimize results.
You’ll waste money on bad clicks without them. Add terms like “cheap” or locations you don’t serve.
LOW BUDGET
WEAK AD COPY
NOT SCALING
With a low budget, Google will place you in lower positions or on low competition keywords, getting only a few clicks per day.
Bland ads get ignored. Use clear, benefit-focused messages like “5 Star Movers” or “Free Quotes.”
If something works, grow it. Increase your budget or expand into nearby areas for more leads.
Do It Yourself VS. Google Ads Experts
Running Google Ads can bring in quality leads, but only if managed right. Many movers often miss key steps, like setting conversion tracking, using negative keywords, or writing effective ad copy.
Do It Yourself
Google Ads Agency For Movers
Handling Google Ads yourself gives you full control, but it requires time, experience, and constant attention to detail. Most movers who run their own campaigns don’t fully understand how to structure them for success. Common issues include poor targeting, underused conversion tracking, and not using negative keywords, which leads to wasted budget. Google’s automated suggestions often mislead inexperienced users into spending money on low-converting clicks. While DIY can work with proper knowledge and time investment, it’s easy to burn money if you’re learning as you go.
An experienced agency that specializes in moving companies brings industry-specific knowledge and proven systems. They know how to build search campaigns that focus on high-intent keywords like “movers near me” and avoid low-quality traffic. Agencies set up proper conversion tracking from the start, monitor your results, and adjust campaigns weekly to reduce costs and increase booked jobs. They also handle competitor exclusions, geographic targeting, and negative keyword updates, all of which most DIY users overlook. The result is a steady flow of better-quality leads.
Full control over your budget and strategy
Industry-specific knowledge and strategies
Requires time to learn and manage
Professional campaign setup and tracking
Easy to make costly mistakes without experience
Weekly monitoring and optimization
Often lacks proper tracking and optimization
Focused targeting that reduces wasted spend
Can work, but only with deep involvement and learning
Higher-quality leads and better long-term ROI
Budget for Google Ads
When starting with Google Ads there are two parts to consider: the amount you pay Google to run your ads and the management fee paid to the team that sets up and improves your campaigns.
Our Management Fee
Our fee covers everything needed to build and manage a high-performing campaign: keyword research, ad creation, landing page advice, conversion tracking, and ongoing optimization. We actively monitor your account, update keywords, add negative keywords, and improve your ads weekly to keep performance strong. Unlike one-time setups, this is a continuous service that evolves with your results.
Google Ads Budget
This is the amount you pay directly to Google to show your ads. A typical starting budget ranges from $1,000 to $3,000 per month, depending on your goals and service area. We recommend at least $30–$50 per day to allow the campaign enough activity to collect data and bring in real leads. The more competitive your area, the higher the budget needed to stay visible and competitive.
STARTUP
CRM, Automation & Phone
Custom Website
Search Engine Optimization
Google Business Optimization
Reputation Management
Weekly Calls & Monthly Reports
Google Ads
Meta Ads
Social Media Management
STANDARD
CRM, Automation & Phone
Custom Website
Search Engine Optimization
Google Business Optimization
Reputation Management
Weekly Calls & Monthly Reports
Google Ads
Meta Ads
Social Media Management
PRO
CRM, Automation & Phone
Custom Website
Search Engine Optimization
Google Business Optimization
Reputation Management
Weekly Calls & Monthly Reports
Google Ads
Meta Ads
Social Media Management
Google Ads Tips For new moving Business owners
FOCUS ON YOUR LOCAL AREA
Target only the areas you serve. ZIP code or city targeting avoids wasting budget on unreachable leads.
TRACK CONVERSIONS
Track calls and forms so you know what’s working. Google needs this data to optimize your ads.
SEARCH & LOCAL SERVICE ADS
WEBSITE FOR CONVERSION
STRONG & CLEAR ADS
Use both Search Ads and LSAs to reach people ready to book. LSAs appear first and build trust with the Google Guarantee.
Your site should be fast, mobile-friendly, and have clear info, trust signals, and easy ways to contact you.
Write clear ads with strong benefits and calls to action like “Get a Free Quote” or “Call Now.” to generate more bookings.
KEYWORD RESEARCH
NEGATIVE KEYWORD LIST
MONITOR & OPTIMIZE
Focus on high-intent keywords like “movers near me.” Avoid broad or research-based terms like “how to move.”
Block low-value searches like “cheap” or cities you don’t serve. Keeps your traffic clean and relevant.
Check performance often. Adjust bids, keywords, and ads to improve results and cut wasted spend.
Common Questions About Google Ads for Moving Companies
Thinking about starting with Google Ads for your moving company? Then you certainly have a lot of questions. Here are the most common ones, answered simply and clearly.
It all depends on your goals, location, and competition, but most moving companies start with a daily budget of $30 to $100. In competitive areas or during peak season, budgets may need to be higher to stay visible. A good rule of thumb is to spend somewhere between $1,000 and $3,000 monthly. Over time, as you track conversions and see what’s working, you can scale your budget for even better results.
Most moving companies start seeing clicks and inquiries within the first few days of launching a well-structured Google Ads campaign. However, it typically takes 2-4 weeks to gather enough data for optimization and consistent lead flow. If conversion tracking is set up properly and your targeting is on point, you can start getting qualified leads quickly, but refining your ads, keywords, and bids over time is key to long term success.
The most effective Google Ads for moving companies are Search Ads, Local Services Ads (LSAs), and in some cases, Performance Max Ads.
Search Ads show when users actively search for terms like “movers near me” or “long-distance movers,” making them ideal for capturing high-intent traffic. Local Services Ads appear above all other results and come with the Google Guaranteed badge, which boosts trust and generates phone calls directly from the ad.
Performance Max Ads can also be useful, especially once you have solid conversion data. These ads run across all Google platforms (Search, YouTube, Display, Gmail) and use automation to find new customers, but they work best when supported by strong Search and LSA campaigns first.
Search Ads are text-based ads that appear on Google search results when someone types in a keyword you’re targeting, like “movers near me.” You pay per click, and you have full control over your ad copy, keywords, and targeting.
Local Services Ads (LSAs) show above Search Ads and include your business name, rating, hours, and a Google Guaranteed badge. These ads are designed for local service providers and work on a pay-per-lead model. You only pay when someone contacts you through the ad.
Yes, absolutely. With Google Ads, you can target specific cities, ZIP codes, neighborhoods, or even a custom radius around your service area. This is especially important for moving companies, so you don’t waste budget on clicks from people outside your reach. Precise location targeting helps ensure your ads are only shown to potential customers you can actually serve, resulting in better leads and higher return on investment.
To know if your ads are working, you need to track conversions, actions like phone calls and form submissions. In Google Ads, you can see metrics like click-through rate (CTR), cost per conversion, number of leads, and overall spend. If you’re getting consistent inquiries at a reasonable cost, your ads are likely performing well. Tools like Google Analytics, Google Tag Manager, and call tracking can give you even deeper insight into what’s driving results.
A good cost per lead (CPL) for moving companies typically ranges from $30 to $80, depending on your location, competition, and service type. Local moves in less competitive areas may cost less, while long-distance or highly competitive markets can push CPLs higher. What matters most is profitability, as long as you’re booking jobs at a good return on your ad spend, your CPL is working.
You don’t need a separate landing page if your homepage has authentic photos, clear benefits, strong conversion elements (like a short survey to capture leads), customer reviews, and video testimonials. In that case, your homepage already functions like a high-performing landing page. In fact, it can look and feel better than a typical landing page.
Landing pages are often promoted by software companies that sell landing page tools or by agencies that only run Google Ads. We, on the other hand, specialize in full-service marketing, ensuring every page on your website captures attention and generates leads.
What’s the First Step to Start Google Ads?
To successfully launch a Google Ads campaign that brings real leads, we need to understand your business goals, service areas, and ideal customers. Here are the three simple steps to get started:
01
02
03
short survey
Strategy Call
Book Jobs
Start by completing a short survey that gives us insight into your moving business: your services, service areas, and goals. This helps us identify how to best structure your ads for maximum marketing results.
Next, we’ll schedule a strategy call to review your answers, discuss your objectives, and explain how Google Ads can help. We’ll walk you through the game plan and set a realistic budget based on your market.
Once we finalize the strategy, we’ll build and launch your tailored Search campaign. With conversion tracking in place, your ads will begin showing to high-intent users, bringing in calls, quote requests, and bookings.
We work with only
one mover in each city
You own all our work
(buy, don't rent!)
No contracts, no setup
fees, or extra expenses
Proven results for
moving companies
moving companies
We Guarantee Additional Moving Jobs In First Month!
Click on Get Started, fill out a quick survey, and discover how our strategy can bring you extra moving jobs in the next 30 days, with access to real clients currently using our service.